01. The Blueprint
Before a single knot is tied, imagination takes shape. Our designers use advanced CAD technology to create "Talim" maps—the musical score that our weavers follow knot by knot.
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02. The Raw Soul
Quality starts with the fiber. We source premium New Zealand and Bikaner wool, spinning it in-house to ensure high tensile strength and a soft hand-feel.
03. The Alchemy
In our Master Color Lab, science meets art. We use premium high-grade dyes and sun-drying techniques to lock in vibrant, long-lasting colors that resist fading.
04. The Masterpiece
The heartbeat of Mirzapur. Millions of knots tied by hand. Watch our looms in action as artisans bring the designs to life.
05. The Transformation
The rug is reborn in water. Vigorous washing, herbal treatments, and sun drying give the wool its famous "Shukla Lustre" and softness.
06. The Collection
Ready for the world. Our showroom displays thousands of designs, from modern abstracts to traditional Persian motifs, ready for selection.
07. To The World
Precision logistics. Every rug is vacuum packed, labeled, and containerized for safe shipping to our partners in the USA, Europe, and beyond.
